Richard Herring: 10

Instead of paying £3000 for lamppost adverts, Richard decided to produce this nearly 2 and a half hour DVD to give away to everyone who comes to see We're All Going To Die! at the Edinburgh Fringe. It has his favourite routine from each of his 9 previous shows, plus him chatting about his memories and an early idea for this his 10th solo stand up show. And a couple of fun extras! And it turns out that these DVDs cost a bit more than £3000 to produce, so he's attempting to make up the shortfall by selling some here.